Findings from the 2019/20 visitor profile study conducted on behalf of Visit Fort Collins by RRC Associates reveal:

• Fort Collins attracts a healthy variety of visitors from varying demographics. Fort Collins also attracts a large share of first time overnight visitors (56%) 56%), while day visitors tended to be repeat visitors (80% of day visitors had visited previously)

• In 2019/20 47% of local respondents reported hosting out of town visitors in the past 3 years, demonstrating the importance of local residents to the larger tourism economy.

• The average overnight travel party spent $ 1,104 in Fort Collins throughout their trip, and day visitor travel parties spent $259 during their visit. On a per person, per day basis, overnight visitors spent $141 while day visitors spent $106

• Overnight visitors stay an average of 3.8 nights in the area, up from 3.5 nights in 2016/17. Average travel party size was 3.8 people for overnight visitors, up from 2.9 people . The larger travel party sizes and longer stays contributed to the increase in total visitor spending.

• Satisfaction with aspects of Fort Collins is high. Overall value of the visit, overall town cleanliness, and variety of activities/things to do received the highest scores. Individual ratings remained consistently positive compared to 2016/17.