Fort Collins Tourism Improvement District

TIDs are an evolution of the traditional business improvement district. The first TID was formed in West Hollywood, California in 1989. Since then, over 170 United States destinations have followed suit. This includes many states that have adopted the California model. For example, Montana, South Dakota, Washington, Texas, and Louisiana have adopted TID laws, as well as municipalities in Colorado.

TIDs nationwide collectively raise over $400 million annually for local destination marketing. With competitors raising their budgets and increasing rivalry for visitor dollars, it is important that Fort Collins lodging businesses invest in stable, lodging-specific marketing programs.

TIDs utilize the efficiencies of private sector operation in the market-based promotion of tourism and allow lodging business owners to organize their efforts to increase room night sales.

Participating Fort Collins lodging business owners within the TIDs will pay a fee and those funds will be used to provide services and improvements that increase room night sales.